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Casey (also: Kees.)

— casey.berlin · the front door

Someday is where you keep putting the work you actually care about.

I believe in time.

Hands at a leather field notebook, mid-sentence with a fountain pen. The cursive on the page reads: Tuesday, 7 May. The question isn't speed. It's what to point at. Sien, a black-and-white mixed-breed dog, looks up from beneath the table edge. Late-afternoon kitchen light.

From the manifesto

Here's what I see.

Business owners buried in tools they barely use. Teams drowning in processes that exist because someone once said we need a process for that. Emails nobody reads. Systems that fight each other. Meanwhile, the work that actually matters gets pushed to someday.

Here's what I believe.

You don't need more tools. You need fewer. The right ones, connected the right way. Simplicity is not simple. It's the hardest thing I do.

from the field journal

  1. The Numbers Behind the Floor Moving In January I wrote that AI anxiety is grief. Now, with the numbers: what five research studies actually show about the collapse of the learning curve, and why the ground really did move.
  2. Addicted to the Output, Not the Outcome A conversation with Claude after 2.5 months of intense building, on why we crave complexity, what the full backlog is really protecting us from, and what happens when the flow finally stops.
  3. The $40,000 Question A startup replaced a $40,000 Salesforce contract with a custom CRM that costs $1,200 a year. The economics of building have caught up, and the specification is the product.
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Read the manifesto in full → A bit more about me → Or just tell me what you're thinking about →

The workshop is at cdit-works.de →